Business Leader | Keynote Speaker | Strategic Advisor | Mental Health Advocate
Aside from being a lover of sloths, Yael is a sought-after keynote speaker; a TEDX speaker; a mental health advocate and a life and business strategy advisor. She has won several awards over the years including the 2020 Standard Bank’s prestigious Top Woman in Property Award. In 2023 she was announced as winner of the CEO of the Year in the Woman of Stature awards, and in 2024 she was awarded runner up in the Global Women’s Business Awards in the Property and Construction category. Yael was also voted as one of the Top 30 women for the Strategic African Women in Leadership Top 30 Trailblazer awards . She grew up in a real estate dynasty established by her grandmother, Aida, and, prior to joining her father Lew Geffen in the family business she acquired extensive real estate marketing, brand building and business development experience in the United States. She has headed up Sotheby’s International Realty South Africa for the past 9 years.
– Hloniphizwe Mtolo.
Country Chair, Shell Companies
Yael has endured childhood sexual abuse, her brother’s suicide, multiple miscarriages and a divorce with a baby. Professionally, she took over the group CEO position of a prestigious national brand, after the previous CEO was charged with murdering his wife at a company event. Yael inspires the audience to embrace resilience differently.
What’s your C.O.C. ( Crisis Of Confidence) and how to tackle it from a place of authentic confidence.
How to effectively self-promote without making yourself and others cringe.
Being the only female CEO and co -owner of the top 4 real estate brands in South Africa, Yael has managed to overcome her own power blocks of shame, lack and isolation to shine from a place of authentic confidence, teaching other women how to do the same.
Having had a succesful sales career in cut throat industries, spanning across the United States and South Africa – Yael shares her go to’s on how to cultivate clients for life.
Born of the storied London auction house in 1744, Lew Geffen Sotheby’s International Realty continues a century-old tradition of exceptional service and valuation of the finest, most beautiful and unique properties in the world.
The common thread of homes represented by our renowned brand is not a particular price range, but rather, the special character of the property. Our property consultants cater for clients in all price ranges offering unparalleled service and a practised eye for recognising the unique value of a property.
Sotheby’s International Realty® has become known for representing extraordinary property auctions and sales throughout the world.